Every company reaches moments where an important decision needs to be made. Sometimes that decision is about growth, bringing in investors or finding the right partner. Sometimes it simply requires taking the time to understand what is really happening before deciding what comes next.
That is where I enjoy working
After working with founders for more than twenty years, I’ve come to realise that the interesting part of a company is rarely found in the organisational chart, functional descriptions or a pitch deck.
What really defines a company is how people think together, how trust develops around a table and how a single, well-focused conversation can change the direction of a business. That’s why I enjoy spending time with founders when they are facing an important decision. Very often they already have most of the information they need; what is missing is simply the time to look at it from a different perspective.
My background is probably a little unusual. Alongside technology and entrepreneurship I’ve spent years as a musician, built businesses in the wellbeing space and trained as a therapist. Those experiences have shaped the way I work. They taught me to listen carefully, to recognise patterns, to appreciate different perspectives and to understand that organisations are ultimately human systems. I don’t separate strategy from people because, in my experience, the quality of one always influences the other.
